It’s not as cool, but it works – Australia Post
Open Up To Mail is an initiative by Australia Post to create awareness around the
benefits of direct mail. Driven by the idea, Mail: It’s not as cool, but it works,
the campaign explains why mail, though not as cool as things like TV and digital,
is such an effective medium. Supported by inspirational facts and award-winning
case studies, five key areas are featured and include personalisation, targeting,
measurability, tangibility and engagement.